We all have our skills. Some are excellent salespeople, where some are excellent in administration. Some are even good at writing (hint: me). The idea is that we (hopefully) all know what we’re good at, and what we’re not. Businesses are much the same, as you’re still working with people – people are the skills, and it just might happen your companies’ particular talents aren’t in Marketing or Sales. Much like if you would hire in a plumber to fix a leak in your bathroom, and hire a mechanic because you aren’t skilled with a spanner, why not consider doing the same with your other professional efforts?
I understand that there can be a bit of a ‘stigma’ around hiring in outside help. But, not only is it common practise for businesses large and small all over the world, it’s a very useful and easily justifiable part of your sales pipeline that really does make a difference to your end goal. There are many options to outsourcing, for example you can outsource your data efforts, your sales, or you can even have a fully integrated campaign for the best results. For this article, I'm going to reference a fully integrated campaign, but these can also apply to a more specific effort.
Very commonly, before we start working we a client, we will create a ‘proposal’ of ideas, so we can start to formally organise what we are going to do with them. Sometimes, looking at a website you can tell what sort of things you would change – formatting, images etc., and what you wouldn’t, so overall branding, parts of pages, and the like. We create a good few pages of notes, and then we know we’re well prepared ahead of the liaison stage. And, once we’re passed this stage, we then work on the plan of action that was decided between ourselves and the clients.
One recent client wanted us to build them a new website, where we could also manage small amounts of data on their behalf, as part of an integrated campaign. We worked closely with the client, who had explained what they were looking for, seeing us present them with a mock up page. Once that was signed off, full design got underway, where we build the full functionality within the mock up, using that as a template for the whole site. Alongside that, we had also inserted an enquiry field to allow us to process the data we were asked to, as well as allowing ways for potential customers to contact the client. Furthermore, we also worked hard to ensure the website was fully SEO compliant. We carefully selected keywords for the pages, with tailor made snippets also being written to promote the contents for the pages. Whilst all this action fits into 1 paragraph, in reality it took more than 50 hours to build, with a few more hours spent tweaking all of the particulars to ensure that it’s the best it can be.
The second part of this campaign then involved us utilising their Facebook and LinkedIn accounts for numerous reasons – to drive traffic to the new website, to advertise for jobs, and to try and generate leads for the company. We used Facebook to promote the new website, but also to show people the benefits of some government funding available for various programs, and how the client now offers professional industry links. This had significantly boosted applications for their programs, and it had increased awareness in their local area. LinkedIn was then used, again to drive traffic, but also to promote the benefits of these programs to local businesses, and how it can support their staff members’ development. This then reached hundreds of people, with many of whom saw great benefits in this.
We still work with this client, where we continue with maintenance on their website, alongside appointment generation from Telemarketing, all from data we’ve received through the interest on Facebook and LinkedIn.
If you didn’t see the benefits before, I hope you can now.