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twitter Twitter Management Review

Twitter can be an absolute minefield for businesses and marketers. The nature of the micro blogging site means information comes thick and fast. One of the main challenges for marketers is cutting through the noise and finding the most relevant information.

This is where comes in! It is essentially a Customer Relationship Management (CRM) for Twitter (with additional Instagram & Facebook analytics). What does it do? How can it help? Let’s discuss!


Identify Valuable Users identifies 3 different types of users, these being Influencers, Supporters and Engaged members. Influencers are accounts with a large following, or a high follower/following ratio. Getting your content in front of them (such as fashion companies who use bloggers to showcase their products) and sharing their content can be key into getting your content in front of a larger, more engaged audience.

Supporters and Engaged accounts are those who interact with you more than your other followers. These types are key to ensuring your tweets get a good level of engagement (which helps further your reach). Once you know who these members are, you can then thank them for shares and retweets, as well as ensuring you are always responding to replies and tweets from anyone.


Who to Follow or Unfollow suggests who to follow and unfollow based on their activity. It identifies followers that may be inactive on the platform, or have not interacted with your tweets over a long period of time. It also suggests accounts that you should follow, based on previous engagements and interactions, helping streamline who you follow, and help define who and what types of people who are really engaged with your tweets.


Advantage Search

This is a great feature! In addition to any handle mentions, Advantage Search will help you monitor any mentions that don’t include your Twitter directly, such as your brand name (or shortened versions of your name), your website and any well known employees. will then allow you to set up alerts so you are notified when they are used. Apart from helping you to be nosy, it means you can engage with another group on social media that you might not have noticed – increasing your connections and providing better customers all round!


Lead Generation’s Lead Generation tool allows you to search Twitter for users, or tweets using particular terms.

One of the best thing about it is you can combine search terms with things like location and language. For example, you could search for ‘telesales’ near Liverpool, or ‘machine-made rugs’ in French. You can then join the conversation and turn these people into customers, much like you do on LinkedIn, just much shorter!


Automation also allows you to set up automated tweets, for example these can include thanking new followers, top followers and follow Fridays among other things. The text changes so it doesn’t look spammy although if you have a free account it includes the regular “powered by….” which can look a bit like spam. Whilst this isn’t that common, with a bit of preparation and thought, this can look like a unique and fresh idea.


Pricing offers a basic free plan, whilst paid plans have different prices dependent on the length you pay for (there is PayPal or Credit Card payment) but offer a 14 day money back guarantee (I love those!) for you to try it.


Have you tried We would love to hear what your thoughts are!

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