Selling is now changing and moving more and more into the wide world of Social Media. It is now at the forefront of business and opening up a new way of selling. The people and businesses who are going to succeed are the people willing to change and adapt to the new ways we sell.
Social media isn't just about being social anymore it's all about social selling. So why bother, are there any benefits for your business. If you want to generate leads, look after your reputation and really get to know you target audience then you need to start social selling.
Social media gives you a great way to manage your businesses reputation, sharing news and updates on your business in a positive light can go a long way to generating new and interested customers. Building a name for your business is essential, by creating great content and getting involved in the right conversations will soon have your business name passed around.
Now we know all businesses have bad days and having an unhappy customer is at the very top. With social media it now gives anyone the chance to put what they think of your business straight to the world and the rest of your target customers with just a click, which can be dangerous. Social selling gives you the chance to go directly to the source and deal with any issues people may have. This helps in many ways, keeping current customers happy, protecting business reputation and showing that current and potential customers that their issues are important to the business and are taken seriously. Connect with people to show you are interested in them and people's opinions will soon spread.
For a long time most lead generation has been done through phone calls, emails and trying to advertise through websites. Social selling has produced a new way of doing things, it's now a chance to get closer to your target customer and directly interact with them. It allows your business to have a voice and even better a personality.
The way you sell yourself will reflect in the leads you generate. Start conversations with people and get involved with other conversations that are relevant to your business. The more you interact with people the more they will start to notice you and begin to take an interest in the business behind the social network. Always remember to be human no one likes to feel like they are talking to a machine, show people you are really listening and interact on a personal level the leads will soon start coming in as more and more people are reached.
As good as a phone call to a customer is why not send them a quick message via social media, not to always sell them something but maybe just an update on the business or asking them how they're getting on with the service/product. Caring for your customers and having real interactions with them is important and builds on the relationship they have with the business and creates a strong customer retention.
As well as an overall blanket of information being posted out go directly to specific people and connect with them on a one to one. Create a real relationship with your customers, if a customer is happy with the business, product and service then this will keep them from moving on to a competitor. Nurture the people who are following or interested and create strong relationships. People won't stick around if they find a better deal so go beyond what they expect, by really talking to your customers and finding out what they want. Don't give them a reason to leave, give them a reason to stay and show how you're different and the customers will always be around.